Video Marketing Online
Are you currently doing video marketing online? If not
it's something that you should be doing. Video marketing is all the rave, and
it can generate tons of free traffic for you. Some people are intimidated by
the idea of creating videos and marketing online, but you shouldn't need to be
afraid. At some point in time, you need to implement it into your marketing
strategy.
By far the most
popular video site online for marketing is YouTube. But there are others, such
as: Metacafe, Vimeo, Dailymotion, and more. This should be much easier for you
if you're not good at writing content for your website. For some people,
speaking is an easier way to communicate their ideas - rather than writing
them. All you have to do is get in front of a camera and express your ideas.
I want to go
over a few ways to do video marketing online. You see commercials on TV all the
time, and you should understand that this is no different from having videos
online. Some people have become highly famous and incredibly wealthy from video
marketing alone. In fact this is the basis of some peoples' businesses. If you
can get this one thing right, you can provide yourself with endless traffic for
years to come. Here's the first way to do video marketing online:
1) Upload
videos to the popular video sites
Some people call them "video directories",
but I like to label them as video sites. These are the same sites such as
YouTube, Vimeo, Metacafe, and Dailymotion. Like I said, there are a lot more
than these that can be highly effective for you.
Plus you won't
have as much competition. And a lot of these sites have good rankings in the
search engines. It's up to you to put your content on these sites.
When
uploading your video, make sure to have some way to let people get back to your
website. You can embed a display URL at the bottom of your video, and/or you
can have your URL in the description area of your video. Either way, make sure
it gets seen, because if someone likes your information they will want more. So
give them a way to get more info from you simply and easily.
Creating the
video is amazingly easy. Nowadays people simply use the camera feature on their
smart phone to create their videos. But if you want to do this professionally,
you might want to invest into some real camera equipment. The people that are
making a lot of money, this is what they invest in. Some people have lighting,
back drops, camcorders, microphones, and more. It may seem excessive, but their
videos look great, and their viewers like it.
For
you, you may want to start off with a simply tripod and camcorder from Walmart.
It's simple. All you need is a small camera that can capture your face (or your
whole body if you prefer), and then start
speaking your piece. The camcorder I bought for myself only cost me $100. This
is cheap, and they're even cheaper nowadays with the popularity of the camera
feature on smart phones. No matter what you choose, make sure you create the
video and get it up on the video sites. Just the act of uploading onto these
sites will generate views and traffic back to your website for you. Here's
another tip for video marketing online:
2)
Encourage viewers to like, share, and subscribe
This step is
crucial. In order to get free distribution to your videos automatically, have
people like, share, and subscribe to your channel. When people like your
videos, it indicates that you have great content, and this is a great video.
When people share your videos, you get free syndication and publicity. The more
people sharing your videos, the more views you'll get, the more people will
subscribe to your channel, and the more traffic you'll get back to your
website.
Having people subscribe to your channel is essential.
Every time you post a new video, when they logon to the video site, they'll see
your new content, click on it, and view what you have to say. This means more free publicity, and more free
traffic back to your site. With more subscribers, you'll have a consistent
amount of viewers coming back to see your videos. This is essential.
If you're
familiar with email marketing, I'm sure you know that the money is in the list.
Similarly with video marketing, you'll be able to get a consistent and
predictable amount of views to your videos all the time with a lot of subscribers.
Here's another tip for doing video marketing online:
3) Optimize
your videos for the search engines
Now obviously
the search engines can't decipher the words you're saying in your videos, but
they can read the title, description, and tags you place. In the title of your
videos, make sure you insert your main keyword term in it - preferably at the
beginning. Also, mention it in the description of your videos, and also in the
tags section of the video. This is important for a few reasons.
As you
already know with search engine optimization, people who type in a particular
keyword will more than likely see search results that have that
keyword term in there. This is the same thing with marketing on video sites.
It's easier to rank on video sites than it is to rank to Google. And even
though YouTube is owned by Google (and is considered to be the 2nd largest
search engine on the internet), it's still easy to get traffic to your content
from this site. And the same is true for the other video sites online.
Video marketing
online is essential for your growth and profitability. This one traffic
strategy can bring you endless traffic and profitability for years to come. So
if you're not doing video marketing right now, then it's time to do it -
starting today. Most people don't find out about it until it's too late. Don't
be one of these people.
that have that
keyword term in there. This is the same thing with marketing on video sites.
It's easier to rank on video sites than it is to rank to Google. And even
though YouTube is owned by Google (and is considered to be the 2nd largest
search engine on the internet), it's still easy to get traffic to your content
from this site. And the same is true for the other video sites online.
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